Ilo Meeze

Marketing lead and builder with 5 years in DeFi. Most marketers don’t build the tools. I do. Data-driven brand positioning and growth campaigns, full-stack dashboards and automation tools, governance frameworks, strategic content. Strategy and execution aren’t separate things to me, I grow protocol accounts from cold to category-leading. Track record: scaled communities to 10k+, grew TVL ninefold, and secured multi-million liquidity deployments.

Professional Experience

Head of Marketing - Arcadia Finance

Automated Liquidity Management on Base - 2024 to current

• Contributed to a ninefold TVL increase from 2024 to 2025 through strategic marketing aimed at high-net worth individuals, asset managers, and foundations, leveraging protocol partnerships and domain expertise.
• Writer and editor for all written content, including technical blog posts on protocol architecture and roadmap items. Focus on interacting with daily news on CT. Increased Monthly Engagement (262 => 3400), Profile Conversion Rate (8% => 50%+) and Followers (4000 => 10000).
• Overhauled brand identity and competitive positioning: coined the category framing “The Liquidity Management Layer,” rewrote and maintained website and landing page copy, advised on information architecture, and defined a cohesive tone of voice and modern fintech visual direction across all channels.
• Led $AAA token launch marketing end-to-end: developed go-to-market strategy, authored the anticipation content series, wrote copy for the Foundry token sale, coordinated co-marketing activations, and established the protocol’s governance forum.
• Executed successful co-marketing campaigns generating up to 45k organic views per campaign, outperforming the competitive cohort by 50%+ on engagement.
• Developed three internal tools solo (end-to-end containerized full-stack apps with integrated AI/Ollama): a social analytics dashboard for competitive benchmarking and trend surfacing, a $6M client TVL portfolio tracker paired with a VIP onboarding program, and a public-facing yield/IL/liquidation visualization tool for the Arcadia community. Achieved highest consistent engagement rate among peers.
• Sourced and co-wrote grant applications and RFPs, incl. detailed tokenomics and performance frameworks. Acquired a 350k $OP Optimism Growth Grant, and a $10M OP FND liquidity deployment.
• Managed X Ads targeting niche audiences through follower-grouping and A/B testing, setting benchmarks and lowering overall cost (CPE < $0.01, CPM $0.15, CPC $0.55)
• Built a personal ALM bot with a custom UI to monitor Arcadia positions and execute advanced strategies unavailable on the official interface — including dynamic range-switching with triggers based on price, time, and volatility.

Ecosystem Growth & Marketing Co-lead - Neptune Finance

Injective Money Market - 2024 to 2025

• Co-led Neptune’s marketing strategy with Founder Chase, creating complementary roles where I managed day-to-day execution while enabling Chase to focus on long-term vision and key thought leadership content.
• Managed cross-platform content strategy, tailoring voice across X (succinct/witty), Discord (warm/informal), Telegram (concise/neutral), and Medium (long-form), which doubled average engagement (from <50 to >100) through purely organic growth.
• Independently led ecosystem expansion initiatives including co-marketing campaigns with validators (#spreadyourstake with Everstake, Cryptocrew, Lavender.five) and integration partners (Pryzm), resulting in increased protocol visibility and user adoption.
• Represented Neptune in strategic ecosystem partnerships, coordinating AMAs and collaborative events with key opinion leaders (CosmosHoss, Erik.io, AirdropGlideApp) and protocol partners (Pyth Network, Injective NFT & language communities).
• Business development for ATOM lending: developing a cohesive strategy, modelling onchain liquidity outcomes for stakeholders and communicating with strategic partners incl. Milos - Drop.
• Built and managed Neptune’s KOL network towards TGE, handling outreach, coordination, and payment systems while serving as primary point of contact.
• Serviced Discord with language and game channels, community role-picker, etc.

Head of Governance - Cooperative Denom

Floatcoin Protocol - 2022 to 2023

• Played a key role in shaping the vision and direction of the protocol’s community governance, leading a team of two (one assistant researcher and one developer).
• Created design principles, business logic and product roadmap for a democratic on-chain governance model, working alongside senior developers and external partners.
• Managed information architecture and user research to drive effective product development.
• Implemented OKRs and KPIs to chart and track department progress and inform key decisions.

Founder - GraviDAO

Digital Builder Collective - 2021 to current

• Strategic partnership with Ark Protocol building Interchain NFTs on Cosmos Hub. Wrote their biggest thread (70k organic views), coordinated launch partnerships and acted as PoC for development of our Lunar HQ multichain indexer.
• Raised $500k+ USD and built a product serving 17k+ users across the EVM+IBC ecosystems.
• Led a cross-functional team of 11 in project management, product development, content creation and community engagement. Responsible for all outgoing communications with key stakeholders.
• Led team through challenges and shifts in direction, showcasing adaptability and leadership.

External Communications - Talis Art

NFT Marketplace - 2021

• Managed the artist ecosystem and onboarding pipeline + English copywriting.

Music Teacher - Private and Public Schools

2012 to 2021

• Taught all ages and experience levels, focusing on developing their inner teaching skills.

Education

Master’s Degree - Jazz Performance - KASK Conservatory, Ghent, Belgium - 2013 to 2018

• Graduated Summa Cum Laude and won the Best Jazz Performance award.
• Completed a 1-year exchange program at the prestigious RMC, Copenhagen, Denmark.

Skills

• Product marketing: Positioning and messaging architecture, brand strategy, GTM planning, token launches, and sales enablement materials.
• Growth marketing: Content strategy, TGE campaigns, X Ads optimization, KOL management, and social analytics.
• Community & process: Multi-platform management (X, Discord, Telegram, Medium), OKRs/KPIs, cross-functional coordination, and ambassador programs.
• Protocol knowledge: DeFi mechanics (AMMs, CLAMMs, lending, liquidations), tokenomics design, onchain governance, grant writing and RFP development.
• Technical: Full-stack development (Python/FastAPI, React, PostgreSQL, Docker), AI-augmented workflows and agent tooling, onchain contract interaction, social data crawling and analysis (X API).

Noteworthy

• Completed the 1200km Shikoku Pilgrimage solo in 41 days.
• Patron of the first NFT ever issued by the renowned Estonian Philharmonic Choir.

Extracurricular: Music, Photography, Design Philosophy: Rinzai Zen
Languages: Dutch/Flemish: native - English: C2 (academic) - French: B1 (intermediate)
Keywords: Leadership, Strategy, Marketing, Governance, NFTs, Builder Experience, Ecosystem