Most marketers don't build the tools. I do.
Five years in DeFi as a founder and marketer taught me the value of end-to-end ownership: brand positioning, partnerships, token launches, growth campaigns, and the dashboards, crawlers, and onchain bots I built myself when they didn't exist yet. Strategy and execution aren't separate things to me.
At Arcadia I coined the category framing "The Liquidity Management Layer," led the $AAA token launch end-to-end, and ran co-marketing campaigns generating up to 45k organic views, outperforming the competitive cohort by 50% on engagement. At Neptune I doubled average engagement through purely organic growth. I write the copy, define the voice, and own the numbers.
The tools came out of necessity. When the analytics I needed didn't exist, I built a social benchmarking dashboard. When clients needed visibility, I built a $6M TVL tracker with a VIP onboarding layer. When the official interface couldn't execute the strategies I wanted, I built my own ALM bot with a custom UI. Full-stack, containerized, AI-integrated: real tools build solo from zero to deployed.
The way we work is changing fast.
If you're not leveraging technology, you'll lose out on the story.
No matter the job, I make sure we have the data we need to make informed decisions, and the tools to act effectively, so we can move quick when it matters.
Tracks cross-competitor social performance so the team knows what content actually moves the needle. Integrates X crawlers, AI content recognition, custom derivative metrics, notifications, etc.
Lets LPs see how yield, impermanent loss, and liquidation risk interact before committing capital.
Automated liquidity management bot that rebalances positions to keep capital in range.
Surfaces top wallets and VIP activity so the team can prioritize the relationships that matter.
The human touch stays key.
Writing is my passion.
Technology plays a big role in what I do, but it's not a do-all end-all. Whether we work on content, copy, docs, or brand positioning, I'm there on the keyboard writing actual keystrokes. There's simply no better feeling than being in the creator seat doing the work you love.
Growing protocol accounts from zero to category-leading
is a team play.
Ilo ran our entire marketing function on his own — brand, content, the token launch, and the tooling behind it. He's a one-person marketing team who happens to also ship the software the rest of us didn't have time for.
He showed up every single day: posts, replies, community, KOL outreach — nothing ever dropped. I've never worked with a marketer who could both own the numbers and build the tools that produced them.